African American buying power is an estimated $1.2 Trillion. And projected to reach $1.4 Trillion in 2020.
(source: Nielsen Reports)
Ethnic Marketing
Montgomery Media Group are ethnic marketing experts specializing in company, brand and organizational sales and marketing campaigns directed at African American communities. We use satellite based, full color display ad technologies that can reach millions in any region or country in the world. We also develop and manage dedicated sales professionals for your campaign.
All of our campaigns are custom built from the ground up to uniquely fit our client's needs.
Contact us to discuss your vision for reaching the most lucrative African American markets.
Marketing to Ethnic and African-American Communities
Black Buying Power is currently an estimated $1.4 Trillion (source: Nielsen)
Power Points in the African American Market
A Young, Vibrant and Growing Population
African American Spending Power Projected to Reach $1.4 Trillion in 2020
African American median incomes have increased more than any other group over the past decade.
The African American community is the Primary "Driver" of global beauty & fashion trends
African American Communities are among the strongest for "Brand Loyalty."
The power of Black dollars
Categories where the percentage of black spending power is greater in proportion to their population
Ethnic Hair & Beauty Aids
Black Spend: $54.4 Million
85.85% of total spend
Women's Fragrances
Black spend: $152 Million
22.37% of total spend
Feminine Hygiene
Black spend: $54.1 Million
21.04% of total spend
Men's Toiletries
Black spend: $62 Million
20.10% of total spend
Personal Soap/Bath Needs
black spend: $573.6 Million
18.89% of total spend
Frozen Meat & Seafood
Black spend: $761.7 Million
17.75% of total spend
Refrigerated Juices/Drinks
Black spend: $578.2 Million
17.51% of total spend
Shelf Juices & Drinks
Black spend: $1.04 Billion
16.66% of total spend
African Americans spent nearly $63 billion on tourism in 2018
(source: Mandala research)
Spices, Seasonings, Extracts
Black spend: $430.2 Million
16.13% of total spend
Bottled Water
Black spend: $810.3 Million
15.74% of total spend
Insecticides & Repellents
Black spend: $176.6 Million
15.49% of total spend
Gum
Black spend: $122.8 million
15.20% of total spend
Shortening/Oil
Black spend: $352 Million
15.05% of total spend
Household Cleaners
Black spend: $407.8 million
14.89% of total spend
Detergents
Black spend: $829.8 million
14.83% of total spend
Cookware
Black spend: $136.8 Million
14.64% of total spend
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